#Direct mail postcard examples how to

(If you’re on the fence, stick with clear.) 4. The best postcard headlines tend to be either very clever or very clear. An especially kind or memorable messageĮvery successful business postcard will have a snappy, easy-to-understand headline that relates directly to the valuable offer being made.Your “something of value” could be anything: Why should they care about this postcard? Why should they be happy to receive it? Your business postcard should offer something valuable to the recipient. If you’re sending your business postcard by mail, it’s best to stick with standard postcard sizes:Īlternatively, you could skip the cost of mailing altogether and send your postcard as part of an engaging email marketing campaign-in which case, any size works. In fact, thanks to the low cost of sending postcards, ROI is one of the biggest benefits to this print marketing strategy.ĭesign your postcards yourself, and you’ll improve that ROI even further.ħ Must-Haves for an Effective Business Postcard This business postcard template has the essentials covered.

Unlike personal messages, business postcards are ultimately designed to drive revenue. What really differentiates a business postcard from any postcard you could create is one thing-return on investment. To shock, surprise, or confuse-an excellent guerilla marketing tactic!.To show solidarity with a community in tough times.To spread cheer with a holiday marketing campaign.To drive sales for a particular product or service.To advertise a new location or grand opening.(Turns out, postcards are aptly named.)īusiness postcards are the same as any other postcard you might find at a tourist attraction or in an airport gift shop, only they’re sent by a business to its customers.īusinesses send postcards for all kinds of reasons: We’ve all seen postcards before-small, two-sided pieces of card stock designed to be sent by post. What Are Business Postcards? All the best postcard ideas for businesses come down to one thing: ROI.

#Direct mail postcard examples how to

How to make a postcard in a few simple steps.

Creative postcard ideas for business use cases of all kinds.

What to include on an effective business postcard.

We’re covering the essentials from start to finish: Hop on this not-so-new bandwagon-or polish up a rusty direct mail strategy-by following the simple business postcard guide below. (Case in point? Even big email marketing names like Mailchimp are going back to basics with print postcards.) But direct mail statistics show that they definitely aren’t. In a digital world constantly bombarded with shiny new tech, it’s easy to assume that postcards are irrelevant.